Every online marketing company has their own version of reports. It's one of the requirements of any marketing or SEO service. You, as the website owner, want to know what they are doing and what you are paying for.
Some agencies provide their own really nice looking reports with charts and graphs, while others provide lists of pages and keywords with percentage increases and decreases. On many occasions I've found that agencies created reports using reporting software that t...
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I'm a big believer in
maintaining your blog as part of your website rather than setting up a separate
blog on another website. Last year, I was able to
present some data that explained why the ons...
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"Your website needs to be optimized for people, not search engines." That's the current mantra that Google has been pushing for a while, and everything they are doing seems to reinforce it.
You could hire a company to optimize your website for people, or you could do it yourself; it all depends on your budget. Today I'd like to give you some ideas on how you would approach "people optimization" if you did it yourself or hired someone.
Regardless how big your budget is, you need to set some goals for your website. Typical jewelry stores either want to drive more foot traffic to their store or sell online. Regardless which goal you choose, you need to understand what a jewelry buyer is expecting when they come to your website.
Understanding the needs of your jewelry buying customer is not easy. Consumer wants a...
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Many jewelers criticize us that almost everything we teach refers to Google in one way or another. This is simply because in our tracking we see the highest percentage of organic traffic coming from Google.com.
Today we took a random sampling of the sites we work on and looked at an average percentage of all the current traffic in the last 30 days. Here are the results:
Organic Traffic for May 2011 to Jewelry Websites:
Google: 85.39%
Yahoo!: 6.41%
Bing: 5.94%
Search: 0.83%
AOL: 0.95%
Ask: 0.48%
It's amazing that Ask is still holding on as a search engine. It's also pretty surprising to see Search.com and AOL showing up as organic sources for organic jewelry website traffic.
Obviously you see how much traffic comes from Google. More than 85% of organic traffic for jewelry websites comes fro...
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